Saturday, May 9, 2009
Friday, May 1, 2009
Morgan's Highlight Reel
Got distracted and threw this together while trying to finish a critical mass 09 vid. I hope this becomes the next internet sensation... here we come chocolate rain! hahah....naw.
Morton's Kosher Salt Thinks We are all Slugs and is Trying to Kill us With Their on-the-box Recipes
On the back of a 3 pund box of coarse kosher salt this recipe is featured.
16 large shrimp
2 tablespoons soy sauce
1 tablespoon if fresh ginger
1 box of Morton Kosher Salt (3 pounds)
.... THREE POUNDS? Are you serious? How much salt could actually come in contact with the surface of the shrimp and have an impact of flavor. There comes a point, say around one cup, where if you are using that much salt you are either curing meat or retarded. The recipes goes on to have you pour the whole box of salt onto a baking sheet and bake the shrimp lying on the bed of salt. Rendering 99% of all that salt useless and utterly wasted. Good job Morton's, I bet somebody somewhere fell for your trick but at what cost? Was it worth insulting and alienating all of your rational customers?
2 tablespoons soy sauce
1 tablespoon if fresh ginger
1 box of Morton Kosher Salt (3 pounds)
.... THREE POUNDS? Are you serious? How much salt could actually come in contact with the surface of the shrimp and have an impact of flavor. There comes a point, say around one cup, where if you are using that much salt you are either curing meat or retarded. The recipes goes on to have you pour the whole box of salt onto a baking sheet and bake the shrimp lying on the bed of salt. Rendering 99% of all that salt useless and utterly wasted. Good job Morton's, I bet somebody somewhere fell for your trick but at what cost? Was it worth insulting and alienating all of your rational customers?
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